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What Is Omnichannel Marketing and How Are Brands Leveraging It?

Social Media Strategies Summit

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. As a response, the brand created Mobile Totes. Starbucks drives loyalty and customer experience through its mobile app.

Brands 109
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Tech and sanity – You can have both!

Janet Fouts

There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. I take conference calls on the treadmill, in a hotel lobby, at a conference or sometimes on my horse. I totally get that. Flexibility is key in this business. What are your key apps?

HootSuite 137
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Being Blocked from the Social Web

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Being Blocked from the Social Web Written on July 3, 2010 by Justin Levy in communications , social media , technology 6 Comments - Leave a comment! At least the hotel had free wifi, I thought to myself.

Hotels 182
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Your Customers Don’t Want the Science of Silly

Convince & Convert

This new offer from Westin hotels, providing guests workout equipment for a nominal fee is a perfect example. The “Chief Executive Customer” is at the heart of IBM’s Smarter Commerce philosophy, and will be discussed and dissected at the upcoming Smarter Commerce Global Summit 2013 in Nashville. This, I love.

Airlines 134
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. near the Vancouver airport) wisely has placed a logo on top of their location.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population. Fifty percent!

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Online Video For Business: Strut Your Stuff

Bare Feet Studios

This presentation was given at the Next Level Social Media Hawaii Conference in Honolulu, Hawaii on April 30, 2010. Companies who use social media are making more money. Many Choices for Online Video Live Stream : via mobile phone or computer. Kanoe MIller Dancing Hula at Halekulani Hotel. Why Choose Video?

Video 44