Direct Marketing Observations

FEBRUARY 18, 2011

I can’t believe I’m going to weigh in on this, but I saw a tweet from a notable social media analytics consultant in which the following was stated for the umteenth time. Popularity does not equal influence… I immediately thought, “Could Justin Bieber and Lady Gaga sell product&# ? Isn’t that influence?I

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Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

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B2B Social Media Conversation Platform 112

Direct Marketing Observations

MARCH 31, 2011

I used to be a social media purist but I’ve evolved. We being the one’s that were there early on who experienced the magic of connecting with someone as smart as say Gavin Heaton or Tom Martin and having them host our social media tweetchat. Yea social media is cool but what’s it all mean?

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ScoutLabs Conversation Radian6 Lithium 159

Direct Marketing Observations

JUNE 21, 2010

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room.

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Posterous Brand Monitoring Hashtag Hosting 131

Direct Marketing Observations

FEBRUARY 15, 2012

The gist of the NY Times piece was that if we’re not careful we could spend so much time interacting with people on the Web that we could become a little socially deficient. Ironically, this week we held a social media tweetchat hosted by Jamie Sandford on how one cultivates relationships in a social world.

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Direct Marketing Observations

JUNE 4, 2010

This is a post where I am right but so is Brian… So yesterday I was talking via Twitter with Brian Dresher, the manager of social media at USA Today. I didn’t know Brian before all this social networking “stuff&# started and now we have a casual business relationship because of it. No not really.

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Social Networking Wiki Conference Hosting 183

Direct Marketing Observations

FEBRUARY 18, 2010

Each week I try to put out a post that highlights some of the sites, posts, and resources in the social media space that have been shared by others and in which I think are worthy of sharing with you. 3) If I were you, I’d keep my eye on Google and their plays in the social space, they are looming larger and larger.

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Direct Marketing Observations

MARCH 10, 2011

The space I’m referring to specifically is the digital/social media, online marketing space. It was the power of social to me on a very small but large scale all wrapped into one. Moment Number Two: I initially got into social media because of my SEO background. Truly the power of social. Stay tuned!

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Embedding SEO Apple Template 174

Direct Marketing Observations

DECEMBER 14, 2011

Last week in a very thought provoking Tweetchat hosted by Lisa Petrilli , the discussion, though swirling around how an introvert uses social media, somehow segued into driving website traffic. So my first thought was a poll was in order.

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Direct Marketing Observations

FEBRUARY 15, 2010

Listening is the first step in social media (everyone says so). Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. I’m not going to get into the depths of all things social media monitoring because that would take all day.

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Direct Marketing Observations

OCTOBER 6, 2014

First I want to quote a paragraph from the abstract of a 2011 paper by danah boyd , a renowned expert on teen culture and social media at Microsoft Research. My concerns with the wild west mentality of middle school and high school social media usage are fivefold. Social media extends the drama for students involved.

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