article thumbnail

New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. but won’t generate net new viewers. but won’t generate net new viewers. Is Social TV Overrated?

Research 136
article thumbnail

How to Maintain Your Brand’s Authentic Voice

Convince & Convert

.” Of course, putting together a broadcast for television requires a little more than typing a tweet and sending it out, but at times it was shocking how far behind Twitter the televised news was. Similarly, Nielsen ratings seem to be outdated. Brooks was working at a Fox-owned news channel based out of Dallas-Fort Worth, Texas.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

New Platforms + Meager Results = Same Old Song And Dance

Twist Image

Two days ago, BloombergTechnology , posted an article titled, Facebook, Snapchat Deals Produce Meager Results for News Outlets. Some publishers have also started to put less emphasis on Facebook Live, in which media companies create live video that's hosted on the social media platform. nielsen ratings. Here's what's going on.

article thumbnail

4 Ways the Twitter You Know is Changing Forever

Convince & Convert

Twitter became (and still is) the headline news of the modern age. An exclusive partnership with Nielsen , buttressed by its recent acquisition of social TV data firm BlueFin means Twitter itself will provide data that analyzes tweets and provides ratings for the social impact of television shows. Twitter as a Ratings Service.

Twitter 167
article thumbnail

10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

Sharing news like this has several other benefits. Industry news and trends You can also be a source of the latest news and trends in your industry. Don’t just share the news. This will help you gain: Thought leadership: Sharing industry news and adding your point of view positions you as a thought leader in your field.

article thumbnail

10 LinkedIn Content Ideas That Boost Engagement & Drive Leads

Keyhole.co

Sharing news like this has several other benefits. Industry news and trends You can also be a source of the latest news and trends in your industry. Don’t just share the news. This will help you gain: Thought leadership: Sharing industry news and adding your point of view positions you as a thought leader in your field.

article thumbnail

The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

These are the exact steps and lessons we’ve been taking to build up our own paid ads campaigns, and we’ll be keeping this post up-to-date with the latest news and learnings. The good news with boosted post campaigns: The ad creative is already set for you! Mobile News Feed. Mobile News Feed.