Webbiquity SMM

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Image credit: Hootsuite Is it really a full-time job though?

Research 257
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How to Showcase Your Social Media Skills and Land Your Dream Job

Webbiquity SMM

In the case of social media or digital marketing, there are is some “technical stuff” you need to learn to be more productive. Social media itself is teeming with self-help groups and forums that aim to help like-minded professionals. Knowing managing multiple social media platforms is always a plus.

Skills 165
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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

That results in a (decidedly not) social ratio of 70,329. Social media management tool provider Hootsuite has the highest follower count of all the companies in this study at nearly 7.9 social ratio. Following back 62. Simply having a high follower count doesn’t necessarily make a company unsocial.

B2B 154
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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity SMM

Adam Vincenzini reviews 10 tools that he believes “MUST be part of a modern communicator’s arsenal&# including AllTop (for finding the most influential bloggers in any space), Social Mention (social media monitoring tool) and SWiX (an interesting tool though it appears to be no longer free). Share this on Bebo.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) These are followed by social media management platforms like HootSuite (62%) and web analytics (e.g., themselves, at 65%. Google Analytics) at 59%.

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Seven Key Categories of Social Media Marketing Tools

Webbiquity SMM

Social Media Management Tools. Although there is some overlap in functionality with the monitoring tools above, social media management tools are generally more action-oriented. They are more focused on engaging in social media conversations than simply tracking them.

Tools 170
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The 17 Best Social Media Management Tools

Webbiquity SMM

Add multiple companies (as an agency or social media consultant may manage) and it borders on overwhelming. Fortunately, social media management tools are increasing in number and sophistication as well. Sprout Social. 1) HootSuite. He recently updated that post for 2017. So there’s that.