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Social Media Marketing 101: What Every Smart Social Media Manager Needs to Know

agora pulse

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

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How to Build Public Trust Through Social Public Service

Social Media Strategies Summit

Anyone who works in social media for government agencies understands the importance of public trust. However, as marketers, you can’t afford to assume people will take your words at face value, with just two in 10 Americans saying they trust the government to do what’s right “just about always” or “most of the time.”

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6 Instagram Rules You Kinda Need To Know About

agora pulse

You can still use a social media dashboard like Agorapulse to manage your Instagram account but the process is a little bit more complicated than for Facebook or Twitter. Most legit social media management apps work around the challenge. Don’t use banned hashtags. Don’t post too much.

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Instagram Automation Tools, Software, and Tips to Do It Right

Hootsuite

At some point, many busy social media marketers may be tempted to try an Instagram automation tool. Instead, use social listening to find Instagram posts that are relevant to your niche and your industry. Simply crediting the original poster is not enough. This can be a tricky. DON’T: Buy followers.

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How to Repost on Instagram Like a Pro

agora pulse

This type of strategy is similar to growth hacking or even account-based marketing, and it is highly effective. Use the #regram hashtag when you repost on Instagram. Think of the hashtag as a way to show, instead of tell, your audience why they should buy your product! She not only thanked the brand but also tagged two friends.

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How to Measure and Benchmark Your Instagram Influencer Program

Sprout Social

Before brands plan their social media marketing budgets, it’s important for them to question their own performance and ask how they want influencers to meet their goals. Distinguish what is normal for social media growth, like whether a gain of 50 followers in one day is significant to your bottom line or not.

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The 6 Best Ways to Showcase User-Generated Content on Social Media

agora pulse

Community-building and relationship-building should be an important part of your social media marketing efforts. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either. Social media isn’t all about organic marketing.

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