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How to Take an Audience-Centric Approach to Content Marketing

Convince & Convert

One of a marketer’s goals is to make meaningful connections with consumers. Content marketing is meant to be a strategic way to reach and attract a defined audience. I am a 30-something female interested in marketing, sailing, and exploring the great outdoors (so Canadian). This is also one our biggest challenges.

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10 Brands Killing It On Instagram in 2016

Talkwalker SM

Their images and videos show the athletes in action, tying all sports together through inspirational hashtags such as #FindFocus or #HereToCreate. Condé Nast Traveler (@cntraveler). Screenshot from the Instagram account of Condé Nast Traveler. Screenshot from the Instagram account of Adidas. Dior (@dior).

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7 Great User-Generated Content Campaigns

Pixlee

A powerful campaign from women’s clothing company Aerie, entitled #AerieReal , taps into the impact of fashion magazines, social media, and the effect of Photoshop abuse from the marketing and advertising industry. They also challenged users to post unedited photos of themselves in bathing suits with the hashtag #AerieReal.

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This Week in Social Media – 6/12/2013

Social Media Marketing

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices. chipotle Get it early on @roblox.

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The Best Instagram Stories of 2019

Buffer Social

Tastemade is a community of food, travel, and design lovers. The online design magazine puts together a weekly newsletter to share on their Stories at the end of every week. Feel free to connect with our team at Buffer on Twitter , Buffer on Facebook , our Podcast homepage , or with the hashtag #bufferpodcast. Its Nice That.

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Grow Your Wiki

Buzz Marketing for Technology

Here’s another summary of all the tweets referencing my talk, created using Summize , a great tool that lets you search for twitter posts by topic, person, hashtag , etc. Social Enterprise: Interview with 7thFloor Magazine. k12online06. knowledge management. laptop stolen. left brain. Mac OS X Leopard. macarthurfoundation.

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