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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

Build customer loyalty. SMS marketing can build loyalty with your customers, as it allows you to send personalized messages and offers to individuals. According to The Nielsen Company , 92% of consumers trust recommendations from family, friends and other customers. Hashtags to promote on social media.

SMS 107
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“Nanoinfluencers” are Nothing New – It’s Just Word of Mouth on Steroids

Pixlee

The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty. In fact, in a global survey of consumers, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. Another study found that that 41.5%

UGC 63
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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.” Holy Social!

Brands 127
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User Generated Content 101

Pixlee

Integrating UGC into campaigns has become a popular -- and inexpensive -- way to develop brand awareness and loyalty. User generated content helps build relationships with customers and increase brand loyalty. According to Nielsen, online reviews are the second most trusted source of brand messaging and information.

Content 41
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B2B Employee Advocacy Best Practices

Oktopost

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. They are also more likely to earn the loyalty and trust of prospects, which helps solidify the relationship. Building Trust. Thought leadership.

B2B 144
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How to use Instagram for B2B marketing

Sprout Social

It can help distinguish your brand, build your audience and promote customer loyalty. Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. Dedicate time to testing out new creative, copy and hashtags to see what is making the biggest difference in your performance.

B2B 123
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Instagram for Business: 30 Tips to Grow Your Audience and Stand Out on Instagram

Buffer Social

Increase brand loyalty. Add a caption with hashtags, mentions, and emoji. Leverage hashtags. Hashtags have become a uniform way to categorize content on many social media platforms. Hashtags allow Instagrammers to discover content and accounts to follow. Bonus tip: Try creating a brand-specific hashtag.

Instagram 111