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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

The book includes several compelling examples of groups creating and maintaining impressive online collaborations, without a profit motive in sight. His chronicle of an online study group at Ryerson University is a perfect example of the ramifications of widespread interconnectivity that society will be wrestling with into the future.

RSS 118
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Are You Growing Enough Voices

Convince & Convert

RSS subscriptions are up. You might expect that this blog that has been written almost entirely by me for two years would experience a bit of a lull during this period, as different authors with less blogging experience took over. You would be entirely wrong. Visits are up. Page views are up. Retweets are up.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Won’t we soon see forms that ask us to choose one or all of these contact methods: Email newsletter Blog (via RSS or email) Twitter Facebook Remember, social media is an ingredient, not an entree. Will you spend some time thinking about how to integrate your social messaging, not building a throne for it? (For

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Is Your Twitter Addiction Paying Off

Convince & Convert

There is no real benefit to having more Twitter followers per se, just a potentially bigger group of people with whom you can interact in pursuit of a more definable goal. I once calculated time spent blogging vs. number of RSS subscribers. But really, there’s not much point in that. It's awesome! link] jaybaer Oh man.

Twitter 125
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How to Match 10 Key Success Metrics to Your Blogging Strategy.

Convince & Convert

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely. Jury's still out.

Metrics 130
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Turn the Tables on Social Media with NutshellMail | Email.

Convince & Convert

For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You can even include Twitter searches in your feed, enabling you to use NutshellMail the same way you’d use TweetBeep, or an RSS feed of Twitter search results. And it’s free.

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The More Things Change, The More Things Change

Convince & Convert

Now, you can track number of “likes&# and daily interactions on your Facebook page, in the same place you can track RSS feeds, Twitter followers, and all the other awesome data points Swix provides. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off.