Sprout Social

MARCH 19, 2020

Before a prospective client sends an RFP, they want to know what your agency is capable of. Share your case studies in industry LinkedIn and Facebook Groups. With thought leadership, how-to webinars, industry insights, and other educational blog content, your agency can show that it really knows what it’s talking about.

Social Media 112

Social Media Strategy Case Study RFP 112

Convince & Convert

FEBRUARY 12, 2012

White Horse does more chunky content like white papers and Webinars. Smart agencies put as much priority on blog commenting, conference attendance, Linkedin group participation and other bridge-building as they do their own blog writing. Group participation. BlissPR is all B2B, and heavily blog-focused. Same with MLT Creative.

Content 131

Content Marketing Cost Metrics 131

Convince & Convert

MAY 4, 2010

On mid-1990s projects, for example, typically organizations defined hundreds of requirements and went through protracted RFP processes in search of the best software and system integrator. As for the ideal dynamic today, Enterprise 2.0 differs from its predecessor. Long and expensive consulting engagements often missed their mark.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

MARCH 22, 2012

It’s a small group of people, right? They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Jay: Joe Chernov from Eloqua said to me when I interviewed him for a Webinar I did once, he said the lead form is the enemy of spread, and he’s exactly right.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

It’s a small group of people, right? They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. Jay: Joe Chernov from Eloqua said to me when I interviewed him for a Webinar I did once, he said the lead form is the enemy of spread, and he’s exactly right.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Techipedia: Tamar Weinberg

JULY 29, 2010

In fact, I’ll be giving away some freebies at a webinar in the near future. I have arrived at the place where I can say no to the freebies, but it’s the fake RFP’s that’s got my skin crawling. cheers, Graeme [link] Reply Tamar Weinberg July 29, 2010 at 1:49 pm Graeme, why feel guilty? What do I do?

Products 267

Products Consultant Price Social Media 267

Convince & Convert

SEPTEMBER 20, 2010

Companies should go into the RFP process looking for a partner, not an order-taker. There’s a difference between a client seeking an agency-partner and someone looking for a “vendor.&# Then, I bet they’d be more appreciative of qualities like judgment and critical thinking.

Social Media 116

Social Media Strategy RFP Social CRM 116