Groups Marketing Retail Web 2.0 
Adam Cohen
JULY 12, 2010
It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Many online marketing analysts predict that representation on sites like Facebook is quickly becoming just as important as a website for one simple reason. Real Estate.
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The Marketing Blog
OCTOBER 10, 2008
Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. The scope of my blog-posts span across the Enterprise 2.0
Buzz Marketing for Technology
JUNE 27, 2008
accountants, instructional designers, education, consultants), knowledge that is both part of the physical product and the product itself (software engineers, hospitals, retail), and knowledge needed to produce and service a physical product (process engineers, customer service, repairmen). Corporate Policies on Web 2.0.
Buzz Marketing for Technology
AUGUST 5, 2008
Tony and Michelles comment on my blog about "simplifying" a framework to make it accessible reminded me of the comments members of a group of researchers I belong to are always saying about my models/frameworks: They are very complex. Corporate Policies on Web 2.0. Group communication and the wiki. ► May. (10).
Techipedia: Tamar Weinberg
MARCH 4, 2010
Targeting an audience of social media heavyweights that frequently visit New York City is a really useful marketing strategy. Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ Apparently, according to Jonathan and Pam, they have great bacon.
Techipedia: Tamar Weinberg
MAY 5, 2010
Let’s just take a look at the potential of Facebook for business for a moment here and review the various options business owners have in order to be effective with Facebook business marketing. Don’t use a Facebook Group. Online retailer Newegg isn’t afraid and proudly displays its Facebook reviews for all to see.
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