Jeff Esposito

DECEMBER 3, 2012

A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. A 20+ year PR veteran, she was named one of Twitters’ Top 75 Badass Females and Toronto’s Top 150 Social Media Influencers.

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

SEPTEMBER 8, 2011

Before I get into the results for this week, I would like to invite you to test your picks against the formula that I listed above in my ESPN group. All sentiment was assigned by Lithium’s text analytics within their tool. The person who finishes the season with the best record will get a $25 Amazon gift card from me.

Lithium 43

Lithium Sentiment Team Conversation 43

Jeff Esposito

AUGUST 19, 2010

blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Alltop Social Media said: Things to do today [link] Social-Media.alltop [.] link] Janet Aronica Thanks for featuring the Tweetup here! See ya later! Cartoon of the day Five for Friday 09.24.10 Unported License.

Alltop 23

Alltop CoTweet CoTweet Creative Commons 23

Jeff Esposito

JULY 21, 2010

This group would be the official welcoming committee for opposing players coming into the Q. link] Another group has formed “The Official Miami Boycott Bargain&# – a way to suppor the Cavs, support local businesses while at the same time pay no attention to LBJ when he returns. Cartoon of the day Five for Friday 09.24.10

Jive 30

Jive Forums Committee Survey 30

Jeff Esposito

AUGUST 18, 2010

With that said there is one group that is ripe to set the standards for geolocation check-ins – non-profits. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Before you dismiss the notion as crazy, think about it for a second. link] Social-Media.alltop [.] Cartoon of the day Five for Friday 09.24.10

Alltop 28

Alltop Foursquare Applications Retail 28

Jeff Esposito

SEPTEMBER 1, 2010

Given the audience’s pension to blog and to rate and review companies and products, this is a perfect group to pool for product reviews or a refer-a-friend or loyalty program. On the flip side, if you anger this group be ready to hear about it in your Google Alerts. Cartoon of the day Five for Friday 09.24.10 Unported License.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 16, 2010

The outrage from the two groups stems from Target donating $150,000 to a business group backing Minnesota Republican gubernatorial candidate Tom Emmer. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Now before reading on please note that I am talking PR strategies, not politics.

Issues 34

Issues Policies Reputation Insurance 34