A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns
Techipedia: Tamar Weinberg
MARCH 12, 2015
When we decided to start marketing our app, we tried Google AdWords, social ads, social media, and a bunch of other tactics to help market our app. So off to Google I went to search for “fashion bloggers.” Not some no-name startup, like The Shelf. But none of the typical techniques showed any sign of being effective.
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