Dave Fleet

SEPTEMBER 2, 2010

Is the term “social media&# hurting strategic communicators in the digital space? Plenty of people have wondered about the term before ( Google “social media term&# and you’ll find a 2007 post from Jeremiah Owyang on the topic) but I’m thinking of this from a slightly different angle.

Social Media 393

Social Media Activities YouTube Conversation 393

Dave Fleet

JUNE 15, 2010

Social media ROI is a hot topic right now, as social media begins to (slowly) mature. One area in particular which is fast-evolving is social media monitoring (my ex-colleague Michael O’Connor Clarke quipped last week that there’s probably a micro-industry dedicated to watching it).

Sysomos 273

Sysomos ROI Social Media Privacy 273

Dave Fleet

JUNE 9, 2010

Eqentia is a social media startup headquartered in Toronto, Canada. In this week’s episode of Social Mediators , Eqentia’s CEO and Founder, William Mougayar , joins Joe Thornley and me for a discussion about Eqentia, what it does, who it’s aimed at and future plans for it. Have you tried Eqentia ?

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” If your social media team is just reporting on what people are saying to you online, request that they also help you understand what people are saying about you.

Analytics 305

Analytics Google Reader Social Media Sentiment 305

Dave Fleet

NOVEMBER 9, 2016

Twitter Triumphs over The New York Times”. One piece of Richard’s analysis got me thinking: his statement that “Twitter Triumphs over The New York Times.” If your social media team is just reporting on what people are saying to you online, request that they also help you understand what people are saying about you.

Analytics 150

Analytics Google Reader Social Media Sentiment 150

Dave Fleet

FEBRUARY 16, 2016

This was the period when the current platforms all launched, and it felt like there was a new social media tool or network emerging every week. It was such a time of change that I would come into work early each day and block off time to catch up on the latest social media news. Less “social”, more “media”.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

FEBRUARY 21, 2011

Fast Company: Google Gives More Prominence to Social Search. Google has bumped-up the prominence of social results in its search results, making the convergence of social and search strategy all the more important. Social rising in search. The Internet in dictatorships. Location-based texting with GroupMe.

SEO 262

SEO Mobile Foursquare Journal 262