Kikolani

SEPTEMBER 10, 2010

How to build reputation with a blog: create value and be patient – a continuation of a great series on building reputation through blogging. 5 links to boost your Facebook marketing leverage – Facebook marketing basics for green businesses – six main things to think about when planning your Facebook strategy.

Mashup 116

Mashup Resources WordPress Press Release 116

Convince & Convert

JUNE 8, 2010

The ability of companies to win hearts and minds through contextually appropriate, just in time marketing is the hallmark of the Opportunity Economy, and it has never been healthier. Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant.

Social Media 129

Social Media Foursquare Consultant Airlines 129

Convince & Convert

MARCH 22, 2010

24 killer Webinars for a crazy low price [link] [link] Find Marketing You’re Invited to the Socialpalooza [link] #marketing #socialmedia [link] Cara You're Invited to the Socialpalooza [link] // This has brought excitement to my day : ) Now, off to speak to the boss! Thanks as always. Let me know what you think of the curriculum.

Price 108

Price Social CRM Social Media Consultant 108

Convince & Convert

JULY 22, 2010

She is deeply curious, loves all things marketing and blogs less frequently than she would like at Stickystimuli.com. Does your business recognize the potential of social media marketing but remain uncertain about to how do it?

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

MARCH 16, 2010

Young People Don’t Use It Today’s marketing coordinator is tomorrow’s CMO, and younger Americans don’t embrace Twitter. FourSquare and Gowalla go Back to the Future The new location-based darlings FourSquare and Gowalla are stealing a lot of the place-based intimacy that originally propelled Twitter.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. Ask a newly-minted Foursquare mayor how they feel about it. About a week ago, I was hungrily feasting on Jay’s post about why info is only boring if we make it that way.

Social Media 111

Social Media Strategy Consultant Social CRM 111

Convince & Convert

SEPTEMBER 21, 2010

Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. I use Objective Marketer for all of my in-advance Tweets, and when I want to engage in some headline and/or time of day testing. Disclosure: Objective Marketer gave me a free account) Note: There are thousands of Twitter apps (literally).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 4, 2010

But, one of greatest benefits of social media is that it puts the shortcomings of your operations department in marketing’s lap, and vice-versa. Every marketer should spend some time with the customer service team at least once a month listening to complaint calls. Ultimately, this will make for stronger companies.

Social Media 132

Social Media Strategy Comments Course 132

Convince & Convert

APRIL 22, 2010

Social Campaigns & Apps (social media marketing) In this approach, you’re using contests, promotions, offers, and self-contained applications and widgets to promote your company or product. Most blogging, video content, Slideshare presentations, Squidoo lenses and content marketing of that type fits into this category.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Consider your fans – your advocates – your 1%ers – your volunteer marketing army.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

SEPTEMBER 21, 2010

Location, Location, Location The biggest story of the event was the widespread usage of presence services foursquare and Gowalla. foursquare has a very interesting new dashboard that shows business owners data about how and when people have checked-in. I’ll write about that soon. This level of vagary is useless. The kismet.

Social Media 127

Social Media Strategy Conference Eventful 127

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

Social Media 120

Social Media Strategy Mobile Consultant 120