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What Is a UGC Creator? Follow These 5 Steps To Become One

Hootsuite

Well, a new wave of people is doing just that: UGC creators. If you’ve spent time on TikTok or Instagram in the last 6-12 months, chances are you’ve come across UGC creators. By the end of this guide, you’ll know the exact steps needed to become a UGC content creator. What is a UGC creator? Why is UGC so valuable?

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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

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How to Rock TikTok Just Like the Cool Kids Do (and Even Do It Better)

agora pulse

Hashtag challenges. According to the hashtag’s page on TikTok , that number has since swelled to more than 335M views. Dance challenges are popular on TikTok, with over one billion views for the hashtag #DanceChallenge alone. The video is just one of many on the platform under the hashtag #YouOwnIt. . Let’s delve in.

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7 Winning Instagram Giveaway Ideas (And How to Plan Your Own)

Hootsuite

Plus, your followers will love to see it — UGC serves as social proof, showing your followers and first-time account visitors that your brand is loved by the community. Comments can be tracked and answered in the Inbox , and mentions/hashtag usage can be tracked via Streams. A post shared by Film Companion (@filmcompanion).

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TikTok Marketing for Video-Obsessed Marketers

Pixlee

User-generated content (UGC) goes a long way on TikTok. Also, when other people see that you share customer UGC, they’ll be more inclined to create content that you’ll share (allowing them the same aforementioned exposure). You can also link to your brand’s landing page or create a hashtag social media contest.

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How to Batch Content for Social Media

Later

Film Video Content. If you posted a YouTube video about social media tips that got a lot of engagement, you could film an Instagram Reel a few weeks later leveraging that content: View this post on Instagram. One way is with user-generated content (UGC). Content Batching Step #6: Film & Edit Videos. And the best part?

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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

Consider a branded hashtag and have your customers make use of it when tagging you. This is a great strategy for when you don’t have the time or resources to film new videos. Basically showcasing how much real users and customers are talking about you positively. Doing so can encourage more user-generated content your way.

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