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Social Media Listening for B2B Marketing

Buzz Marketing for Technology

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.

B2B 206
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You Are Not A Social Media Guru, Ninja, Expert, Master, (Enter.

Jason Yormark

I’ve talked with many small businesses that are so out of the loop, that I could easily see them being “wowed&# by anyone armed with just basic knowledge of how to get around the major social network channels. Social media marketing certainly could use some certification to start with. Thank you for the shout out!

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The Converged Media Road to Success

Proactive Report

Companies are taking a holistic approach to branding and delivering content to various platforms such as televisions, Internet, mobile devices, social media sites, print and other channels. Companies that leverage social networking, content and knowledge assets will be those best positioned for future success. Radian6 is one.

Sysomos 78
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Why Critics of Klout Are Missing the Big Picture

Convince & Convert

The most recent example was from B2B social media thinker Paul Gillin who wrote a post unveiling the flaws in Klout’s ranking scheme. Admittedly, doing this well isn’t easy today, although companies like janrain are getting there fast, and certainly SalesForce is eyeing it big-time with their Radian6 acquisition).

Klout 161
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Social Media Marketing in the Restaurant Business

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Social Media Marketing in the Restaurant Business Written on December 6, 2009 by Justin Levy in business strategy , caminito , marketing strategy , social media , social media strategy , word-of-mouth 78 Comments - Leave a comment!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. And of course thanks for including Radian6. And of course thanks for including Radian6.

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How to Audit Your Social Media Efforts: 20+ Questions to Ask Yourself

Techipedia: Tamar Weinberg

If your colors are green and white, use those colors all over your social profiles. Integration Audit Am I integrating my social media profiles? When you integrate your profiles, you help build the relationships you have already started on each social site. Am I integrating offline marketing with my social profiles?

Questions 277