Sherrilynne Starkie

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Top Five: Tidal Wave of New Social Media Features

Sherrilynne Starkie

Instagram has introduced mute in feed, a new way to control what posts users see on Instagram. The new feature lets people hide posts in feed from certain accounts, without unfollowing them. With this change, users can make their feeds even more personalized to what matters to them. Embed List. Instagram users get mute.

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Why brands need to rethink Facebook

Sherrilynne Starkie

The decline in engagement stems from multiple issues such as increased competition for news feed placement and an algorithm that now favours family and friends over pages. Lastly, become mobile-centric. More than 95 per cent of Facebook users have a mobile app. Media, movies and artists take the biggest drops at 64, 68.6

Brands 150
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Top Five: social networks push new shopping features

Sherrilynne Starkie

New templates for collections ads are designed to deliver the rich experience of print catalogues on mobile. Shopping Ads automatically create promoted pins from an existing product feed making advertising an effortless task for retailers. New dynamic ad categories lets advertisers reach people earlier in their shopping journeys.

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Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

The integration is available to both mobile and desktop devices for the application Pages Manager. WhatsApp is testing an algorithmic feed for Status. With the integration of Direct into page messaging, admins can manage conversations in one place, rather than switching between two different apps.

Facebook 150
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Top five: audio and video social media innovation

Sherrilynne Starkie

Advertisers can use the Facebook Ads Manager to extend their existing news Feed ads to the new “Search” placement. YouTube Stories last for seven days on the mobile app, they will appear for both subscribers and non-subscribers, and they’ll show up in YouTube’s “Up Next” sidebar beside a video. The test could expand based on results.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Everything is being driven by mobile. Without putting paid behind communication it’s increasingly difficult to get a ranked in the news feed. The number of minutes each of us spends each day online up one 119 per cent since 2011. This upward trend is being driven by the adoption of smartphones.

Marketing 199
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Top Five: YouTube’s fake news fight

Sherrilynne Starkie

Augmented Reality could come to Facebook news feed ads soon. Facebook is testing the use of AR for product ads in the news feed. The ads resemble normal in-feed ads and they include a “tap to try it on” option to open the AR features. Another nail in the coffin for Fake News. Jul 13, 2018. Users can 'buy now'. Jul 13, 2018.

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