article thumbnail

Building Trust: A Relationship is Not a Newsletter Opt-In

Techipedia: Tamar Weinberg

I’m not connected to the LinkedIn individual who spammed me, but he still took the liberty to use my email address for his personal gain in a completely unsolicited fashion. Suddenly I am receiving news from vendors I’ve never met, face to face, much less approved communication from.

article thumbnail

The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Writing on social media strategy has still gotten me my share of dance and fashion clothing pitches. That’s the good news. That’s the bad news. Would you really want to become another Lois Whitman ? I’ve yet to blog about either. And you don’t need a big budget. You do need to spend valuable time though.

article thumbnail

Why You Should Fix Your House Before Inviting People Over

Techipedia: Tamar Weinberg

i believe that closing the gap between dinosaur sites and the new social media requirements for leading successful online ( and resulting from this offline) businesses is the biggest challenge to come. It says, “we are not hip, we’re still living in the old days.” they believe this is a quick fix with built-in overnight success.

article thumbnail

Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

Fortunately, it also allows the developers to do the same and once a new vulnerability is found, the experts can fix it in a timely fashion. For example: the apache server, since its code is open any attacker can analyze it, search for loopholes and devise an attack. Social networks like Digg are open source???

article thumbnail

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Neither the tweet or the follow up direct message was responded to in a timely fashion. Not long ago, I tweeted praise to a business and followed up with them about something else via email. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website.

article thumbnail

How Young is Too Young?

Techipedia: Tamar Weinberg

At the same time, I think it’s imperative that kids, both my age and younger, get the opportunity to play outside and experience nature, family, and some good old-fashioned reading before they start using computers heavily. She’s “blogging&# in an offline, old fashioned, paper journal right now.

Blogger 241
article thumbnail

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

The reason is that people didn’t have aggregate power: they were individual voices that a news channel or a company can choose to ignore. In the case of newspapers, a few people picked what was front page news. We can make our own front page news. Finally, we come to the present day. They were the filters (or filter).