yMarketingMatters

JUNE 20, 2014

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. You can measure a particular channel, like Facebook or Twitter. Email Collection. Increased Sales.

Small Business 263

Small Business Social Media How To ROI 263

SocialFish

APRIL 1, 2011

The Pros And Cons Of Facebook Comments (TechCrunch). 10 Applications For Your Facebook Event Page (Event Manager Blog). Real-Time Analytics For Social Plugins (Facebook Developer Blog). It’s Time to Call the Social CRM Bluff (Full Frontal ROI). Things Companies Don’t Want to Hear about Social Media (Sysomos).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Convince & Convert

JANUARY 11, 2011

Instead of just counting the number of Facebook “likes” you accrue – which signifies nothing more than digital bumper stickering, instead track how often your fans click “like” and comment upon the status updates you post. Are tweets more important than Facebook shares? Should you care more about Digg submission than about comments?

Metrics 160

Metrics Postrank Social Media Klout 160

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). applications like Facebook, Twitter, Skype, etc. I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit.

Social Media 157

Social Media Radian6 Strategy SM2 157

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Beyond the obvious (Twitter, Facebook, LinkedIn and YouTube), Cara Friedman makes the case for adding social networks like Flickr , Tumblr and Meetup to your social media marketing mix. What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. If it’s not, then we don’t.

Social CRM 134

Social CRM Influencer Klout Social Media 134