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How to Kick-Start Your Content Marketing [Report]

Mindjumpers

A few days ago, the content production platform Skyword released a white paper on how to kick-start your content marketing. Additionally, it includes insights from 21 experts and influencers within the fields of content marketing, search engine optimization and social marketing. Go through one step at a time.

Report 242
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This Week in Social Media – 8/7/2013

Social Media Marketing

Why Bezos bought the Post , Facebook gets a CMO and starts bumping, time on digital surpasses TV, Facebook ads are undervalued, Vietnam outlaws sharing news on social sites, GE wants to put an end to press releases, the effect of tweets on TV ratings and more, it''s This Week in Social Media. These are those links.

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What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Organic reach on platforms such as Facebook are declining down to zero. Although brands invested hundreds, thousands and even millions of dollars on growing their community on Facebook, it's now a pay to play world. Media is becoming more complex. Social media and Influencer Marketing Launch Strategies (episode 35).

Nielsen 165
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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. Image source: [link]. Dynamic Signal. Dynamic Signal is another leading employee advocacy platform.

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard. After all, the B2B value of social media use is completely different from B2C uses. Image source: [link]. Dynamic Signal. Dynamic Signal is another leading employee advocacy platform.

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B2B Employee Advocacy Best Practices

Oktopost

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. And your own corporate accounts on LinkedIn, Twitter, Facebook and Instagram may not be able to do all the heavy lifting alone. Employee advocacy is the promotion of a company by its employees. Building Trust.

B2B 144
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This Week in Social Media - 3/26/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.