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What every consultant should know about social media analytics

Sherrilynne Starkie

Native platform analytics including Facebook, Twitter, LinkedIn and Snap. Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. And of course, software skills are paramount. Social media audits. An audit will include audience analysis.

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6 Critically Undervalued Social Media Success Metrics

Convince & Convert

The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. Here are the 6 critically undervalued social media success metrics. If you’re an administrator of a Facebook fan page, you can find the Daily Story Feedback chart at [link] (look in the interactions category).

Metrics 159
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How to Measure Social Media Success for Your Small Business

yMarketingMatters

This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. This is a good start, and it is an important metric to measure. You can measure a particular channel, like Facebook or Twitter.

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11 best social media listening tools

Unmetric

Synthesio provides engagement data such as tracks views, likes, favorites, replies, retweets, and shares across Facebook, Twitter, Instagram, and YouTube. All in all, Synthesio is a fully integrated tool that delivers key metrics and insights critical to your brand’s performance on social media. Pricing: N/A. G2Crowd Rating: 4.4.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. A realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. Share this on Facebook. If you need more of an ego boost, try TwitterGrader.

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Best Social Media Monitoring Tools

Bill Hartzer

Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc. Nielsen and Facebook recently joined forces to develop effective, and almost real time ad effectiveness solutions.

Cymfony 152
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McLuhan, Socrates and Edith Wharton On Social Media

Socialized

McLuhan clearly foresaw the whole phenomenon of blogging, Twitter and Facebook status updates. The value to a brand of a social media presence, whether through a corporate blog, Facebook page or Twitter account, is hard to dispute, but equally hard to measure. Traditional web metrics like page views, site visits, etc.,