Jeff Esposito

JULY 18, 2012

Earlier this week, my pal Gini Dietrich (even though she has zero skills in Draw Something , we are still cool) wrote a post showcasing social media usage by CEOs in the Fortune 500. of these CEOs are on Facebook. of them are on LinkedIn – not surprising given their role in partnerships and recruiting.8% You betcha!

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

JUNE 27, 2011

Every month I read countless research reports and blog posts on interesting social media metrics. Below are 30 of the top stats I have seen over the past few months that can help you either sell social media to the higher ups in your company or help you in securing additional resources for your company’s social program.

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

APRIL 11, 2011

Towards the end of last week, I stumbled across an awesome initiative from the Jimmy Fund that will allow folks addicted to social media to put their time behind the keyboard to a good use. I created our account and have promoted it lightly through Facebook, Twitter, and LinkedIn. How can you do that you ask?

Social Media 50

Social Media Smart Phone MySpace Google Reader 50

Jeff Esposito

APRIL 17, 2012

Yeah I’ve got a LinkedIn account, but I hardly go on it. It’s a response that all of us who engage in the social media space have probably heard at one time or another when we ask someone if they are on LinkedIn. They found a way for LinkedIn to make their jobs easier (think Pinterest and women). Image: Wikipedia.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JULY 8, 2013

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. Most PR executives I worked with in 2009 did not pitch via Twitter, and traditional agencies were just starting to build internal social media teams.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

AUGUST 14, 2011

If you want to get a reaction from a public relations or social media pro, ask them about influence. The Klout Score uses data from Twitter, Facebook, LinkedIn, and Foursquare in order to. That’s why I continue to believe that you can’t accurately measure a person’s influence in social media.

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

JUNE 3, 2011

Who owns your brand’s social media data? Every company is looking into the social game in one way shape or form nowadays. Facebook is the hotness that many are using as their community platform to build out oodles of fans (Twitter and LinkedIn are doing this to a lesser extent).

Journal 39

Journal Community Platforms Social Media Data 39