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Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! We often throw this idea around as marketers – “being relevant”, but few people discuss how! The results were different than I thought (see below).

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Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

Not only does it pull in your website traffic ranks and graphs from Compete.com, Alexa and Quantcast, Social Website Analyzer also categorizes your website’s social presence into buckets with hyperlinks for each including: Search engine results for social back links for Google, Bing and Yahoo. We have not tested this tool for accuracy.

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30 Tips To Be a Digital Storyteller

Ari Herzog

Brand your blog with your website, Facebook page, business card, and other marketing channels. Distribute your new posts to social media channels: Facebook, Twitter, LinkedIn, etc. Think about monetization: product sales, donations, ads, sponsorship, affiliate marketing, Kindle subscription, etc.

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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. How to Strategically Dominate the Facebook News Feed – Facebook engagement is the secret sauce for Facebook marketing. The Resources Mashup. Blogging / Writing. The Unseen Sea.

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How to Use Niche Publishers to Drive Revenue

Convince & Convert

Much like the stock market, you put your brand at risk any time the majority of your reach is concentrated in one channel. A Better Way to Use Affiliate Marketing. You’ll also find that working within a targeted market will greatly increase your ROI. Then, figure out whether it already has posts that reach your target market.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

What most people don’t realize is that it’s almost as easy to go wrong with guest posting as it is with any other content marketing technique. It’s also now evident that Google has no love for low-quality sites and inbound links from them. Try Compete, Quantcast and Alexa, but be aware that none offer completely accurate data.

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Weekend Project: Research Your Existing Audience

ProBlogger

In fact, the following strategies will allow you to determine exactly who your best customers are so that you can optimize your marketing to speak directly to their fears and fantasies, and push their “hot buttons,” allowing you to attract more of the same (high-value) customers. How do you use Facebook to better understand your audience?

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