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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. It's also how you achieve a positive ROI on every piece of content you produce. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content!

eBook 141
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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is the new yet not new buzzword. The truth is content marketing has been around for decades, since conversations and business has existed. Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist.

Content 113
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A New Way to Calculate What Facebook is Worth to Your Business

Convince & Convert

Facebook for business is email newsletters 2.0. You’re trying to accomplish the same things on Facebook that you are in email, aren’t you? The number of Facebook “likes&# you’ve accumulated is akin to your email list. Valuing Facebook Through an Email Prism.

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Irresistible Content: 10-Point Checklist for Content that Converts to More Customers [podcast + ebook]

Pam Moore

Though many marketers think the answer is to create mounds and mounds of content and publish it everywhere for everyone to MAYBE see, this is also not the answer. It's also how you achieve a positive ROI on every piece of content you produce. Google, Facebook, Instagram and LinkedIn LOVE Irresistible Content!

eBook 78
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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Facebook: liking a brand page (or asking someone to like yours) is fairly superficial. However, friending someone on Facebook is widely viewed as a deeper level of social networking connection. Only the gauche and boorish would try to friend someone on Facebook that they have no prior connections to. Expand your online presence.

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The Business (To Business) Of Social Media

Twist Image

Yes, we're all excited when a big brand scores a slum dunk and everyone gets all excited about capturing likes on Facebook , but the dirty little secret of the Internet is this: is you think that social media is good for consumer brands, it's much more powerful for those in the business to business space. The opportunities are everywhere.

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What Kind Of Marketer Are You?

Twist Image

Are you a marketing professional or an advertising professional? The majority of marketing professionals that I meet aren't really marketing professionals at all. In the end, we're still being asked about the ROI of Digital Media like it's an advertising campaign. This is a dis-service to Digital Marketing.