Social Media Strategery

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Everyone’s on Facebook, Why Aren’t They on the Intranet Too?

Social Media Strategery

Leadership doesn’t lead by example and engage users via the platform. Take this example: We are designing a web portal that through a user authentication process will enable simultaneous global interactions in a safe, behind-the-firewall employee collaboration platform. These platforms often fail because: 1.

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What Does Integrated Marketing Mean to the Future of the PR Professional?

Social Media Strategery

For example -. The PR pro is going to have to figure out how to get more involved in other channels or risk being left out of the process entirely. That reporter at the New York Times just called and said he’s doing a story on your brand! Will he blog about it too? Will he share it with his 100K Twitter followers and Facebook fans?

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NHL Skating on Thin Ice With Many Supporters Post Lockout

Social Media Strategery

Here are five ways the NHL can start the process of repairing its damaged reputation: Start communicating with fans NOW MORE. The NHL already has a blueprint for how to do this - Brendan Shanahan’s video series explaining penalties and suspensions is a fantastic example of how to make complex things consumable to the average fan.

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Resilient and Engaged, DHS Charts a Path Forward | Social Media.

Social Media Strategery

Simplified sketch of the QHSR process How to contribute What’s different about this approach is not only the inclusion of the public in the discussion, but also the iterative process that’s being undertaken. third) phase of the process? third) phase of the process? third) phase of the process?

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Here's Your Chance to Shine: Government 2.0 Expo and Showcase.

Social Media Strategery

Are you tired of toiling in obscurity while you see the same stories about Intellipedia , the TSA blog, and GovLoop getting all the glamour and accolades ( note: I think these are fantastic projects and don’t mean to diminish their value – just that they’re typically the most popular examples )? So, how do I participate?

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Social Media Isn't Always the Answer

Social Media Strategery

I’ve seen Intellipedia , TSA’s Evolution of Security blog , DoDLive , the DoD’s Blogger’s Roundtable , FEMA’s YouTube channel , GovLoop , and many other examples of “Government 2.0.&# I’ve also seen plenty of failed blogs, dormant wikis, and other failed attempts at using social media.

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How to BE a Government Consultant and Use Social Media

Social Media Strategery

Get to know the mission and unique processes and policies of the people you’re talking to. For example, if you were to take your eighth point, “Be Knowledgeable,” and expand upon the title, you could start to reveal those unique differences that distinguish an effective public sector social media consultant. There certainly is.

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