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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

After several weeks of back and forth, and rescheduled meetings, I finally managed to get a demo of Sysomos Audience last week. Sysomos Audience is an addition to the Heartbeat monitoring and engagement tool. I came away impressed. Placing a Value on your Visitors. In doing so, you gain a relative value for each visitor to your site.

Sysomos 273
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What every consultant should know about social media analytics

Sherrilynne Starkie

Social listening tools such as Cision, Sysomos, Reddit Keyword Monitor Pro, Streamview for Instagram, Keyhole and Snapalitics, among others. In regular audits, a social media consultant will examine key performance indicators (costs, sales, customer satisfaction) alongside social media metrics (reach, engagement, conversions).

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You Become What You Measure

Social Media Strategery

As soon as managers pick a numerical metric as a way to measure whether they’re achieving their desired outcome, everybody starts maximizing that metrics rather than doing the rest of their job – just as Campbell’s law predicts.” We use tools like Sysomos and Radian6 to track millions of social media posts.

Sysomos 134
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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

It enables users to perform slashtag searches, so for example, rather than just searching for “social media marketing&# and getting a zillion results of all types, you can search for “social media marketing /blogs&# to see only results from blogs. A feature-rich, realtime social media monitoring and engagement tool.

Tools 206
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7 Tactful Ways of Facing The Horrors of Digital Marketing

Webbiquity SMM

Don’t let a social media crisis catch you off guard by using social media monitoring tools like Sysomos. For example, you can turn it into a game. You open your computer to check the clean data, treated with specific formulas for specific metrics, only to find out that the file is corrupted, wiped out. Follow up with an email.

Marketing 100
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What Does Salesforce-Radian6 Deal Mean for Everyone Else?

Net-Savvy Executive

Other acquisitions have tied SMA firms to PR/media (Sysomos/Marketwire, Brandtology/Media Monitors), market research (Cymfony/TNS, Umbria/JD Power, Evolve24/Maritz), and marketing management (Techrigy/Alterian). The differences in what they do and why is what makes the space so interesting.

Radian6 85
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Is Your Twitter Addiction Paying Off

Convince & Convert

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 125