Convince & Convert

JULY 28, 2010

Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta. It’s Coffee In another example of Canadian excellence in creating marketing success through helpfulness, a Starbucks in Richmond, B.C. It’s a Bird.

Social Media 150

Social Media Strategy Consultant B2B 150

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SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? I was using you as a great example of a blog with focus and intent during my panel discussion, and this comment from you showed up on my phone at the exact same time. Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once? Or Loyalty for Nothing -> Acted once?

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Social Media Strategy Consultant Conference 167

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APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. Their support, open ears, and ability to lead by example. Today, my fiance prevails.

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Social Media Strategy Influencer Education 113

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SEPTEMBER 21, 2010

I believe effective social media can indeed increase sales, especially when those efforts are directed toward current/previous customers. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

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JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Are Gardening Forums social media? Political strategy is one of the best examples of where connecting with a core group of core supporters is key.

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Social Media Strategy Influencer Case Study 129

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FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

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SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Seems like the same arguement being used against social media. Failure may happen.

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Social Media Consultant Social CRM eBook 121

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MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I think point 5 is a great one, and applies to many social networks – the more 'friends' you have, the more unmanageable it becomes. dell is one example.

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Social Media Strategy Foursquare Social CRM 125

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SEPTEMBER 20, 2010

link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. I see Twitter for branding working in only the rarest of examples. Great example! Great example! For example: You connect with a media professional via Twitter who does a story about your business.

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Social CRM Twitter B2B CoTweet 147

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APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

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Foursquare Analysis Consultant Mobile 152

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AUGUST 25, 2010

And that example is just scratching the surface. Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. The coupon has a timed code and expires in 3 days, nudging you to act.

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Facebook Yahoo Collaboration Social CRM 144

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JUNE 23, 2010

Micro-tasks are a great example of this. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user. link] Thanks for using Ford as a positive example. Some, like Ford for example, are further ahead with their thinking than others. How's this?

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Crowdsourcing Social Media Strategy Construction 122

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SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

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Social Media Strategy Energy Consultant 148

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JUNE 16, 2010

They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. Example: How many customers love iPhone applications?

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Social Media Strategy Mobile Consultant 120