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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making. All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts.

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The Complete Guide to Using Facebook Chatbots for Business

Hootsuite

First, let’s look at some quick stats to set the stage for how much of your potential audience is accessible through Facebook Messenger: Chat and messaging are the most-used types of websites and apps, followed by social networks. According to Facebook , most people interact with Messenger bots on their mobile devices.

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Create a Customer Experience Strategy [FREE TEMPLATE]

Hootsuite

A SMART goal example for customer experience could be: To increase our NPS score by a full point this quarter. Use Hootsuite Streams to track them across every social network. Make sure you evaluate their FAQ page and whether or not they use quality chatbots. Each of your goals needs to be: Specific. Measurable.

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GDPR and social media: What marketers need to know

Sprout Social

Here’s an example from Swatch: This is a small but notable hoop for visitors to jump through, especially if you’re hoping for audiences to take an additional lead generation action like filling out a form once on-page. For example, consider how so much social traffic comes from mobile devices.

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15 Things Smart, Social Savvy Business Marketers Never do on Facebook

Pam Moore

It’s no surprise that Facebook is still one of the hottest social networks around. 989 million mobile daily active users on average for March 2016. billion mobile monthly active users as of March 31, 2016. Auto tweet everything from Facebook to Twitter and other social networks.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

And while substantially smaller than the Facebook brigade, the Twitter crew is tuned in to brands like nowhere else on the social Web. 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. 42% learn about products and services via Twitter. 19% seek customer support.

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17 Not-So-Secret Social Media Video Tips from Hootsuite’s Experts

Hootsuite

In the example below, Hootsuite Labs gives the viewer a one-liner on exactly what they can expect in the video. In fact, Kwok notes that, “There are some hidden tips to help your videos excel on each specific social platform.” Take TikTok, for example. Step 3 : Choose the social network you want to post to.

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