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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

I’d like to walk you through a social media strategy concept known as the homeland-embassy approach. Or do they need to socialize their homeland as well? We don’t have that advantage on a social network. If your host country is hostile to your foreign policy, you’ll need extra security support at that embassy.

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How Digital is Transforming Financial Technology

Oktopost

Here you will find a summary of our latest webinar “From the Experts: How Digital is Transforming Financial Technology” hosted with our good friend Andrew Davies, Associate Director, Digital Marketing and Creative Services at Capco. . To put it simply, events and conferences have been replaced by data.

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Are You Keeping People Connected With Your Brand and Each Other?

Convince & Convert

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Listen Now.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media).

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Changes in News Delivery Give New Power to Press Releases

Proactive Report

That has changed dramatically in the last five years and we now live in a 24/7 news cycle where people expect to see eye-witness accounts of events as they are occurring. And since a large part of our job as PR practitioners is media relations, it affects our work too. How does this affect the way we write a press release?

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12 Ways to use social media for education

Sprout Social

There are many different ways to use social media for education. Social media has various uses in the classroom as well as to help market and promote schools and universities. Benefits of social media in education. Benefits of social media in education. Social media in the classroom.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

In order to gain the necessary buy-in, our CMO hosted numerous sessions where she outlined the campaign and addressed any questions and concerns. So, that said we measured the growth in mammogram appointments (up over 10% across the system), web site visits, and engagement in the conversation (social media).