Adam Sherk

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Does Google Freshness Update Make Online Reputation Management More Difficult?

Adam Sherk

If you cover breaking news, hot topics or regularly occurring events the freshness update will create more chances for your latest content to surface highly for general search queries (like the name of a celebrity, sports team or TV show). It is simply a recent event that illustrates the Google freshness update in action. How It Works.

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5 Good Ideas for News Media Facebook Pages

Adam Sherk

I’ve gathered together some examples that I’ve come across lately or have had exposure to in the past. This one is a bit more about EdgeRank optimization than page-specific tactics but it is a good example. Digital Lifestyle, shared this example on a conference panel we were on a couple years ago.

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Local TV News Teams Having Fun with Pinterest

Adam Sherk

There are some good examples out there however such as Fox 8 News in Cleveland, KARK 4 News in Little Rock, Seattle’s KING 5 and WHSV 3 in Harrisonburg, VA. local scenery and special events; news and weather; meet the team and behind the scenes photos; and contests and promotions.

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News Sites Not Making Much Use of Static FBML on Facebook Pages

Adam Sherk

I have seen plenty of blog posts and conference presentations on how to utilize Static FBML but I rarely see news sites highlighted among the examples of good usage. There are a handful of examples however that are worth pointing out. The short answer? Not so many. and found that the majority are making little or no use of Static FBML.

News 181
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Startups Use Micro-PR Campaigns to Tip Momentum in Their Favor

Adam Sherk

I asked her to share some examples and tips here. With a strong fear of cold calling and attending networking events, he wasn’t getting his complete concept heard and he wasn’t going anywhere fast. – Adam. How many great ideas and concepts from early startups are out there just waiting to be heard?

Startup 117
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Google javascript Changes Put Publishers in Violation of Sponsored.

Adam Sherk

Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines. Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail.

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Link Building Tactics for Publishers

Adam Sherk

For example, creating a large extended footer with links to every site in your network, with anchor text that is clearly for SEO, is not the way to go. There are lots of different opportunities within this category, but the main idea is going beyond regular editorial content to come up with special events, contests, promotions, etc.