Dave Fleet

DECEMBER 21, 2011

Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. Search engines are a conduit – a step along the path – not a source.

Engineering 271

Engineering Review Sites News 271

Dave Fleet

FEBRUARY 2, 2012

Just as search engines are a conduit to useful information, social media is a conduit to connecting with other people – both those inside the company (e.g. Experts and “people like me” are among the most trusted sources of information. It means we need to think of it as a conduit rather than a destination.

Social Media 305

Social Media Bazaarvoice Survey Eventful 305

Dave Fleet

FEBRUARY 15, 2011

99 per cent of informed publics find academics and experts — long the front runners — “extremely,” “very,” or “somewhat” credible. When a company is not trusted, 63% of people will believe negative information after hearing it 1-2 times. Online search engines are Canadians’ number one source for news and information about a company.

Social Media 318

Social Media Survey Social Graph News 318

Dave Fleet

JULY 18, 2011

Edelman’s Trust Barometer shows that search engines are the #1 source of information about companies for informed consumers. There are many cases where you will have to take a conversation offline due to privacy needs around personal information, or due to legal regulations. So, win the search battle.

Tips 353

Tips Social CRM Reputation Knowledge Base 353

Dave Fleet

OCTOBER 25, 2010

While trust in digital communications is now up to the point of other media (people trust search engines more than corporate communications nowadays, for example), a one-way approach is perhaps the least suited to building trust with companies’ stakeholders. Do you agree? Image: Edelman’s 2010 Trust Barometer ).

Social Media 303

Social Media Survey Sites Examples 303

Dave Fleet

JUNE 9, 2010

Eqentia’s text mining engine promises to deliver content to users in near realtime, providing them with an up to the minute picture of conversations and references to their brands and issues of interest. William hopes that managers will turn to it each day to answer the question, “What’s new that I need to know about?”.

Folksonomy 253

Folksonomy Social Media Tools Startup 253

Dave Fleet

SEPTEMBER 28, 2012

What about driving people to sign up to receive information over time? studies have shown that positive reviews significantly increase the likelihood of people purchasing products online – fueling the comparison shopping engines in the chart above. What about cost avoidance? What about customer retention, loyalty and advocacy?

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414