article thumbnail

Content Strategy Tips from Top B2B Brands

Writtent Blog

Don’t Be Like Your Competition Image source How do you draw the attention of Cimation’s target buyer personas , oil and gas engineers? About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. With a sports theme, of course.

B2B 93
article thumbnail

9 E-commerce Social Media Marketing Tips for 2024

Social Media Strategies Summit

Instead, to benefit from this type of marketing, you must invest your energy into converting leads into customers. In its State of Consumer Trends report, HubSpot revealed that 17% of people bought items directly from social media. One of the best ways to do this is to direct your followers to your website.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Mix Tape: Do These 6 Things to Bring More Traffic to Your Website Now

Firebelly

Each month, the phrase “SEO is dead” is searched about 210 times, providing evidence that a smattering of marketing professionals aren’t entirely sold on the benefits of using search engine optimization to increase website traffic. The average YouTube video holds 37% of viewers’ attention to the last second, according to Hubspot.

Marketing 181
article thumbnail

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

How do you draw the attention of Climation’s target buyer personas , oil and gas engineers? About a year ago, the B2B company promoted their process automation services for energy companies with a high-energy offer. Image Credit: HubSpot/PoweredbySearch. Image Credit: Climation/Kuno Creative. Dominate Your Niche.

article thumbnail

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase.

ROI 191
article thumbnail

8 Things To Be Prepared For When Starting A Blog

Writtent Blog

According to Hubspot , blogging for your business will increase your website traffic by at least 55%. Use keywords to make your blog more search engine friendly and user accessible. The more information your blog posts contain, the more likely it is to pop up in a reader or potential client’s search engine results (SEO).

Hubspot 95
article thumbnail

How to Boost Your Digital Marketing Productivity

Razor Social

In all its different types and formats, content fuels the engine of digital marketing. I am certain that most marketers would agree on this one – social media marketing drains so much time and energy if not properly managed. Editorial Calendar Tool. Use a Social Management Tool to Improve your Marketing Productivity.