Waxing UnLyrical

JUNE 19, 2015

Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. There’s really nothing else to say, so I’ll leave you to think over it as I wish you “happy weekend.” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.

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Small Business Mavericks

JUNE 19, 2015

It’s easy to dive into social media and get lost. Many small business owners, when they first discover the usefulness of social media, forgot what they’re really there for and spend hours just playing around. A post on Facebook from So-and-So that leads to an interesting article about an important topic related to your business leads to another interesting article about a similar-but-unrelated topic.

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Devumi

JUNE 19, 2015

The Vimeo Staff Picks list is where successful and entertaining videos go to become, well, even more successful. When your video reaches this page you know that you have not only connected with your Vimeo audience, but with some of the most knowledgable and discerning people around – the Vimeo staff members themselves! It doesn’t […]. The post How to get on the Vimeo Staff Picks List – With Examples!

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JUNE 19, 2015

Engagement just got a whole lot more interesting. Facebook made a major update and announcement this week. They're going to tweak their algorithm based on how long a user looks at a piece of content. It's something that marketers need to think about. Deeply. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it).

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Koka Sexton

JUNE 19, 2015

Content marketing has many faces and can manifest itself in many ways. When starting out with content marketing I took a simple approach that revolved around an ebook or guide designed to educate an audience. The process was: Initial idea. Scope the document (# of pages, resources needed). Create a draft. Get feedback and iterate. Produce final product.

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JUNE 19, 2015

It's for you to understand what lies beneath these words, your website, that mobile application, Facebook , YouTube and more. Every Saturday, I share links with good friends , Alistair Croll and Hugh McGuire. The process is simple: Each one of us must choose one link for the other person. Alistair is more a techie, data and modern-day philosopher. Hugh is an old school author and book worm with a penchant for technology.

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Devumi

JUNE 19, 2015

The Vimeo Staff Picks list is where successful and entertaining videos go to become, well, even more successful. When your video reaches this page you know that you have not only connected with your Vimeo audience, but with some of the most knowledgable and discerning people around – the Vimeo staff members themselves! It doesn’t matter what genre you’re in, all types of Vimeo videos make the Staff Picks list: music videos branded content cartoons documentaries horror drama comedy And on a

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JUNE 19, 2015

Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? My friends: Alistair Croll ( BitCurrent , Year One Labs , GigaOM , Human 2.0 , Solve For Interesting , the author of Complete Web Monitoring , Managing Bandwidth: Deploying QOS in Enterprise Networks and Lean Analytics ), Hugh McGuire ( PressBooks , LibriVox , iambik and co-author of Book: A Futurist's Manifesto ) and I decided that every week the three of us are going to share o

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Amy Porterfield

JUNE 19, 2015

Last year, one of my most popular podcasts was an interview with John Lee Dumas. But I invited him back this week because I wanted to talk about podcasting again, in a whole new way. Today, I want to focus on about podcasting for somebody who already has a platform. Maybe you have a business with […]. The post #63: How Podcasting Can Complement and Grow Your Business with John Lee Dumas appeared first on Amy Porterfield | Online Marketing Expert.

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JUNE 19, 2015

So, what do you think? Is television lying to us? Last week, AdWeek published an article titled, Why TV Is Still the Most Effective Advertising Medium. I had three thoughts immediately enter my mind: Google AdWords. How can TV advertising be more efficient than Google AdWords in terms of hard core conversion to sales? YouTube. How can TV advertising be more efficient than running a video ad in a pre-roll that can be so well targeted on YouTube , or a myriad of other online video channels?

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