Fri.Jul 12, 2013

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10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

'I think I’ve mentioned this before, but I rarely do book reviews. This is because there are a lot of books out there, way more than I have the time to read. Add to that not all of them are good (in fact, some are downright abysmal), and I really don’t want to be the person who rains on a shiny new author’s parade. So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it.

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Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

'Frank Eliason, Citi @frankeliason. Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

How To 152
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Conductor.com Proves Google+ Affects Personal Branding

Small Business Mavericks

'Personal online branding is important. Whether you are a CEO, a small business owner, or a freelancer, your online reputation could use a boost. According to Conductor.com, Google+ does exactly that. Specifically, Google+ increased search listings for personal brands by 10% between January 2012 and May 2013 – but only for tech writers. I’m willing to bet, however, that this phenomenon does not apply strictly to tech writers.

Google 98
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Listen Smarter: How to Balance Proactive and Reactive Listening on Social

Convince & Convert

'Frank Eliason, Citi @frankeliason. Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

How To 140
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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How To Become A Thought Leader

Twist Image

'You are one if someone reputable says you are one. That is the short and simple answer to what is a very complex thing to define. If Anderson Cooper describes you as a "marketing thought leader" prior to interviewing you on air, you can run with that title. Personally, I would have never defined myself as "the rock star of digital marketing," but when Marketing Magazine called me that, I ran with it as well.

How To 111
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Hollywood-Style Taglines, Coffee Shops and Other Brilliant Content Strategy Insights

Writtent Blog

'Be an expert, or go home. They’re strong words, but they were a key takeaway from a recent interview with Google’s Matt Cutts , one of the driving forces behind modern search. The world’s leading spam fighter revealed a plethora of insights for your content strategy, including a strong recommendation to differentiate. Don’t write something your competitors have already covered; take the time to describe it better than anyone else.

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Puppets, Sharks and Erasing Aaron Hernandez

Jeff Esposito

'Hey folks! How was your week following the 4 th of July? Hopefully it wasn’t a painful transition back into the swing of things. I spent the week with my head down grinding out some planning with a lot of meetings mixed in. Productive but man was pretty overwhelming at times. I also started reading again after a much needed mental break. We also are getting Baby Espo II’s room ready for a paint job.

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Fetching Friday – 20 Marketing Links

Kikolani

'This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, SEO, and social media on kikolani.com. The Resources Mashup. Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. Blogging / Content. How to Perform a Content Audit – Complete guide to auditing the content of a site, including a spreadsheet content audit template that puts data into perspective for bette

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Help! My Baby is Sick and Someone is Stealing My Money!

ProBlogger

'This is a guest contribution from Andrew Grant, owner and author of The Freedom Blog. Two weeks ago I made a shocking discovery. I found out that my youngest child, barely out of nappies, has been infected by a terrible virus with the sinister name of SASS. SASS spreads at an alarming rate and is highly contagious. Prevalence has doubled in the last year alone and the most frightening thing is that SASS is propagated by one of our favourite modern technologies; the smartphone!

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How has the Internet Changed Higher Education? [Infographic]

Firebelly

'There is not a time in my life where I have not used the Internet. From fourth grade using the Internet to do research for projects to now using the Internet as the main source for compiling information for my job here at Firebelly, the Internet has always been in my life. While many people my age can’t imagine life without the Internet, other generations know what it was like before the Internet existed.

Education 182
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.