The Anti-Social Super Bowl: Where Social Integrations Were Missing from The Big Game
Ignite Social Media
FEBRUARY 13, 2024
The 2024 Super Bowl ads fell flat when it came to social media integration, a stark contrast from previous years where brands led real-time conversations and engagement on platforms like Twitter and Instagram. This year, brands played it safe with celebrity-filled ads light on calls-to-action, resulting in little online discussion. If you’d rather read along, we’ve also summarized the discussion in the article below.
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