Thu.Jan 11, 2024

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Meta is Eliminating Interests Again

Jon Loomer

Meta says that they are discontinuing some detailed targeting options because they’re redundant, too granular, relate to sensitive topics (like health, race, or ethnicity), or due to legal or regulatory requirements. [ Related Post: Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come ] They’re doing this starting on January 15, and you’ll see a warning banner at the top of your Ads Manager campaigns page if any of your advertising is impacted.

Trends 149
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Snapchat Announces New Parental Oversight and Management Improvements

Social Media Today

Snapchat's giving parents more options to ensure they know what their kids are up to in the app.

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How to measure brand awareness

Sprout Social

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. But measuring something as intangible as that can be tricky. How exactly do you quantify the impact of your brand in people’s minds? That’s where metrics come in. They capture the subtle yet significant impressions your brand leaves.

Brands 110
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Snapchat Announces New Parental Oversight and Management Improvements

Social Media Today

Snapchat's giving parents more options to ensure they know what their kids are up to in the app.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Top 10 customer service software tools

Sprout Social

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. But providing personalized and speedy service is easier said than done by hand. That’s where service software and automation via AI can do a ton of heavy lifting.

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YouTube Adds Simplified Tools To Edit Long Form Clips Into Shorts

Social Media Today

An easy way to convert your existing YouTube content into Shorts clips.

YouTube 213

More Trending

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YouTube Adds Simplified Tools to Edit Long Form Clips into Shorts

Social Media Today

An easy way to convert your existing YouTube content into Shorts clips.

YouTube 208
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Top 10 Demand Generation Tools for 2024

Oktopost

Generating demand for your product takes more than a one-off campaign. It’s a continuous effort with endless puzzle pieces, and if they don’t all match together, it’s nearly impossible to finish the puzzle and convert prospects into customers. From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product.

Tools 62
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Google Cuts AR Staff Just as AR Tech Looks Set to Take a Significant Leap

Social Media Today

With Apple and Meta looking to the next stage of AR, Google has seemingly taken a step back.

Google 182
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#643: Behind the Scenes: 5 Strategies My Community Team Uses for Empowering Students and Streamlining Operations

Amy Porterfield

Listen on… Tips, tools, and strategies for building the most engaged online community. When you're building your online business, you have such a special opportunity to connect with […] The post #643: Behind the Scenes: 5 Strategies My Community Team Uses for Empowering Students and Streamlining Operations appeared first on Amy Porterfield | Online Marketing Expert.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Google Cuts AR Staff Just as Tech Looks Set To Take a Significant Leap

Social Media Today

With Apple and Meta looking to the next stage of AR, Google has seemingly taken a step back.

Google 177
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Meta To Remove More Detailed Targeting Options for Ad Campaigns

Social Media Today

More changes to your Facebook ad targeting options.

Campaign 211
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Meta’s Removing More Detailed Targeting Options for Ad Campaigns

Social Media Today

More changes to your Facebook ad targeting options.

Campaign 203
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Google Cuts AR Staff as AR Tech Looks Set to Take a Significant Leap

Social Media Today

With Apple and Meta looking to the next stage of AR, Google has seemingly taken a step back.

Google 164
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Microsoft Launches New Generative AI Ad Creation Tool

Social Media Today

A new AI-powered tool for ad creation.

Microsoft 210
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WhatsApp Adds Custom Stickers, New Text Formatting Options on Android

Social Media Today

Some new options for your WhatsApp chats.

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Whatsapp Adds Custom Stickers, New Text Formatting Options on Android

Social Media Today

Some new options for your WhatsApp chats.

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