Meta is Eliminating Interests Again
Jon Loomer
JANUARY 11, 2024
Meta says that they are discontinuing some detailed targeting options because they’re redundant, too granular, relate to sensitive topics (like health, race, or ethnicity), or due to legal or regulatory requirements. [ Related Post: Meta’s Removal of Detailed Targeting is a Reminder of What’s to Come ] They’re doing this starting on January 15, and you’ll see a warning banner at the top of your Ads Manager campaigns page if any of your advertising is impacted.
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