Ads Do the Targeting Now
Jon Loomer
OCTOBER 19, 2023
Your ad does the targeting now… We’ve heard this phrase a lot lately. Here’s what it means. Facebook ads of old prioritized targeting. Advertisers separated themselves by finding the perfect combination of demographics, interests, and lookalikes. Meta ads targeting has evolved. Broad targeting and machine learning changed everything. Meta’s been expanding audiences, in some cases without an option, for more than a year now.
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