Use Compare Attribution Settings
Jon Loomer
OCTOBER 3, 2023
It drives me crazy that more advertisers don’t use this… Stop accepting conversion numbers without context. Hit the columns drop-down menu and select Compare Attribution Settings. Go ahead and select them all: • 1-day view • 1-day engaged view • 1-day click • 7-day click • 28-day click If you’re running app ads, of course, check the final two as well.
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