Wed.May 09, 2012

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Sixteen Ways to Use Pinterest for PR

Spin Sucks

Yesterday I was invited to talk Pinterest for PR at the Public Relations Association of Louisiana in New Orleans. When Abbie Fink asked me how it went, I said, “It’s really fun talking Pinterest with 30 PR girls (and three guys).” ” Because, as we all know, I LOVE PINTEREST! began the discussion by reminding everyone that using Pinterest is not a strategy. Just do it.

Seven Ways To Use Photos To Amplify Engagement On Your Facebook Page

SocialFish

The reason why Facebook paid a billion dollars for Instagram is the same reason why Pinterest is one of the fastest growing social media sites in history. It’s also the reason why Facebook redesigned Pages to the new Timeline layout: People Love Pictures. Over 300 million photos are uploaded to Facebook every single day! Post Big Photos. Use Reddit. Inject Virality. Inject Fun. Use Pinterest.

The Emotion found in Social Data

Buzz Marketing for Technology

Let’s be clear.  Most people who write on social media outlets don’t do so just for the sake of doing it.  As Jeavons points out, most feedback is conducted via traditional methods that suffer from huge structural deficits. Focus Groups – are skewed in three ways:  small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. 

Data 81

The One Day Business Plan Worksheet

Puzzle Marketer

After reading Forbe’s article today titled 10 Startups Changing the World And What We Can Learn From Them , I started exploring their #9 startup called DocStoc.com. This site offers documents both free and through their monthly payment plan. discovered one document in particular and thought I’d share on Puzzle Marketer. The document is called The One Day Business Plan Worksheet. Two thoughts… 1) DocStoc.com offers marketers a great channel to distribute your marketing material or product information. It’s not groundbreaking but it’s simple and elegant.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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When Opportunity Knocks

Waxing UnLyrical

If you’ve ever had an opportunity to attend a conference come your way and turned it down, thinking, “This isn’t directly related to what I do, what will I gain from it?”… read on. I’ve been out for the last few days, attending (and speaking at) the 2012 PRSA Counselors Academy in New Orleans. And, quite frankly, if what they could offer would be of use to me and my employer. Boy, was I wrong.

Listen. Engage. Connect.

Twist Image

One of the largest gatherings of professional marketers is about to take place. The Canadian Marketing Association 's 2012 CMA Summit is happening next week (May 16th - 17th, 2012 at the Westin Harbour Castle Hotel in Toronto, Ontario). I'm fortunate to be the chairman of the board of the directors of this association and prior to that role, I was co-chair of these national annual gatherings.

3D Printing in 2012 – innovation coming thick and fast

The Way of the Web

When I wrote ‘ 2012 – the year of 3D Printing? ‘, I didn’t realise it would quickly become one of my most popular ever posts, get masses of great comments and end up featured on other sites including the Wall Street Journal. But that was back in August,2011, so how are my predictions fairing up now we’re approaching halfway through 2012? And the app itself is free!

The Rise of the T-Shaped Agency Model

Convince & Convert

Daniel Lemin is Strategy & Analytics Lead at Convince & Convert. He also runs the consulting firm  Social Studio where he provides analytics, PR and integrated marketing strategy to his clients. We work with a lot of agencies and have come to recognize the challenges that leaders are facing in today’s hyper-competitive market. What is the T-Shaped Agency? Shaped Agency Architecture.

A World Gone Social

Learn how companies must adapt to survive.

Keeping Tabs On Your Competitors Using Facebook

Small Business Mavericks

The new Facebook fan page setup, while looking good, has also made it easier for businesses to keep a watch on their competitors.  When visiting a fan page, there is a box that has the number of “Likes” noted. If you click on that box, you will gain an insight into a raft of analytics related to that page. What can you learn? Do any of these numbers give you any competitive advantage ? The number of people who are talking about this particular fan page. The trends related to new Likes and the number of people talking about that fan page.

Detecting Deception in Social Media

Net-Savvy Executive

It's bad enough when people are wrong as they express facts and opinions on the Internet. Mistakes happen. But there's more going on. Some people are intentionally adding noise to the online world, in an attempt to mislead users and analysts. Garbage in, garbage out, so how do we catch the garbage before it becomes part of the analysis? This post is the second in a series. Since when? Who owns it?

5 Reason Why Your Business May Not Be Profitable

Engaging Brand

Profit is a strange word. . remember Dad teaching me that profit was the ultimate guide on the strength of the leadership and management of a company. Profit  is a snapshot of employee engagement. It is the sign that people understand their roles, their market and their vision. It is the only business scorecard that you need. It is not a given, it is a reward for what a company has given to society". He was a huge believer that a strong track record of sensible profit over several years, was the ultimate 'prophet' of a company who understand, promised and delivered value.

What’s your story?

Jeff Esposito

What’s your story? It is probably a phrase that you have heard dozens if not hundreds of times over the course of the past few months. Hell you have probably uttered it to people you’ve met as well. Question is, do you really think about what your story is? You don’t have to answer that now. The social media space continues to fill with more and more clutter each day. Individually. For a company.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to REALLY Follow Your Passion to the Bank: The $100 Startup Model

ProBlogger

This guest post is by Chris Guillebeau of ChrisGuillebeau.com. More than a decade ago, I began a lifelong journey of self-employment “by any means necessary.”. never planned to be an entrepreneur—I just didn’t want to work for someone else. From a cheap apartment, I watched what other people had done and tried to reverse-engineer their success. started by importing coffee from Jamaica and sold it online because I saw other people making money from it; I didn’t have any special skills in importing, roasting, or selling. Cha-ching! But is it really that easy? Almost no one said, “Yes!

iPhone Apps for the American League Western Division Baseball Fan

Idaconcpts

Major League Baseball’s American League Western Division teams each have only three other teams to contend with in their annual hunt for playoff gold. Some teams have all the luck. It could be the Milwaukee Brewers’ fault for defecting to the National League a while back. Now there are 14 teams total in the AL to the NL’s 16 teams. Texas Baseball Live. They are the team to beat this year. Oh well.