Waxing UnLyrical

AUGUST 2, 2018

LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Think ebooks, white papers and even blog posts. Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). And long-form content.

Content 124

Content Brands Findability Marketing 124

Buzz Marketing for Technology

JANUARY 14, 2010

So the question quickly becomes how can you take those same writing resources and turn them into a content creation engine. Then package it up to be sharable in the form of blogs, podcasts, videos, white papers, eBooks or whatever. Share this on Linkedin. Tweet This! Share this on Facebook. Share this on Reddit.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement. Our understanding of PR metrics needs a paradigm shift, though.

Metrics 100

Metrics How To Discount Analytics 100

Writtent Blog

DECEMBER 18, 2023

You can find out what your target market wants and needs (for both content and product creation) through surveys, demographic research, forums, and Q&A platforms such as LinkedIn Answers and Quora. You can get a lot of natural search engine traffic and more free publicity if you hop on a topic bandwagon when it’s all the rage.

Tips 98

Tips Content Press Release Marketing 98

Your Escape From 9 to 5

JULY 8, 2022

Selling your knowledge with an ebook Providing a monthly subscription service to access resources and premium content Selling online courses Selling consulting, speaking and advisory services Earning money through joint ventures and collaboration. Do they print off an ebook and put it on his desk? What conferences do they attend?

eBook 52

eBook How To Smart Phone Engineering 52

Oktopost

APRIL 7, 2022

The top of the funnel (TOFU) pulls its leads in from a wide range of channels, such as through search engines, blog posts, and social media. Before leading down to the middle of the funnel (MOFU) for the leads that have shown interest, through downloading white papers, reading testimonials, signing up for a free trial, etc.

Social Media 118

Social Media How To Metrics B2B 118

Convince & Convert

OCTOBER 22, 2013

But how do you turn these ebooks, whitepapers, videos, webinars, Slideshares, etc., She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. You can connect with Kelsey on Twitter , G+ , or LinkedIn. And Lagavullin.

Strategy 152

Strategy BuzzStream Content Brands 152