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Here’s what you need to know about the Google+ shut down

Sprout Social

This wasn’t too surprising to a lot of social media marketers and experts who had been anticipating the downfall of the platform for a while. billion registered users , only 359 million of them were active on the platform. In other words, most users were not posting anything on the platform even though they had signed up.

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50 Ways Marketers use Social Media to Improve Their Marketing

Harp Interactive

Learn how tagging and other metadata improve your ability to search and measure the spread of information. Build community platforms around real communities of shared interest. Help companies participate in existing social networks, and build relationships on their turf. Interview current social media practitioners.

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How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

Bonus: Download a free guide that reveals the exact steps one creator took to gain more than 23,000,000 views on YouTube with no budget and no expensive gear. Fifteen years later, people are uploading 500 hours of video to the platform every minute. How much time people spend on the platform after watching a video (session time).

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This Week in Social Media – 6/12/2013

Social Media Marketing

The Platforms Facebook will streamline the number of ad choices available to advertisers. Twitter has opened its analytics platform to the public under its ads dashboard, effectively allowing anyone to view the performance of their tweets. Google acquired the social mapping and travel app Waze for $1 billion.

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How to conduct a YouTube audit in 5 steps

Sprout Social

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. The platform touts over 2 billion monthly active users (in terms of monthly active users worldwide). As the second most popular social platform , the business value of YouTube cannot be understated.

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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

Goods and Services Description.

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The ultimate guide to LinkedIn Carousels and PDFs

Oktopost

LinkedIn, as a professional social networking platform, has continually evolved to accommodate various content formats to allow sharing content and boost network engagement. Metadata : Include relevant metadata within your PDF, such as title, author, and keywords.