Case Study and Lessons Learned: App Product Launch and Awareness
Akamai Marketing
JANUARY 1, 2015
The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. 762 app downloads in 4 days following event. Download The App: https://itunes.apple.com/us/app/dabus-the-oahu-bus-app/id503701268? Results: 958,399 Social Impressions.
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