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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand. They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Their team is also extremely engaged on social.

Strategy 121
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Instagram automation: Strategy and tools to do it right

Sprout Social

From breaking down what hashtags people use to suggesting accounts to follow, bots encourage you to take a deeper dive into your audience’s preferences. Likes: Set up a bot with a group of hashtags so the bot can like posts you say are relevant to your brand. We say no—but only if you do it right.

Instagram 113
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What is User-Generated Content? And Why is it Important?

Hootsuite

Whether you know it or not, both of these examples are user-generated content (UGC). User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels. Where does UGC content come from? Not clued in just yet?

UGC 145
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5 of the Best Content Curation Tools for Social Media Managers

Hootsuite

If you’re tagged in any user-generated content (UGC) , use it to your advantage and repost it (with credit, of course). You can filter social posts by parameters like account, keyword, hashtags, and location. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions.

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8 marketing campaign ideas that customers will engage with

Sprout Social

” If you’re stuck or have no idea what to promote and publish next, we can help. Similarly, posts and hashtags are not campaigns alone but can be part of a social media campaign. For example, a Black Friday campaign is short-term while a hashtag campaign is longer-term). Promoting a #hashtag. Measurable.

Campaign 135
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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Ad-hoc posting: Even the best-laid content plans are rarely perfect, so ad-hoc posting allows you to respond quickly to trends and publish timely content when necessary. Approval: Reviewing and approving all content before it is published. The details of how posts are created, reviewed, and published. Try for free for 30 days 4.

Template 135
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#SproutChat: Reaching Your Audience on Instagram

Sprout Social

To ensure maximum visibility, maintain a content calendar and pay attention to every post variable including which types of images, captions and hashtags are most popular with your audience. Uses Branded & Popular Hashtags. Branded hashtags tend to resonate better with an audience and can help any brand stand out among competitors.