Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 160

Social Media Flipboard Storify Reddit 160

Techipedia: Tamar Weinberg

MAY 12, 2010

So here’s a simple rule of thumb to live by: if you’re going to launch an external social media initiative – even something as simple as an official Twitter handle – make sure it’s properly supported on your primary website and via your email communications. Calling attention to social profiles? Calling attention to mobile apps?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off? whether views are generally positive or negative, and it can identify trends. Social Analytics. Track your social media analytics in relation to what you monitor and produce reports.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Techipedia: Tamar Weinberg

JANUARY 5, 2010

5 Advanced Social Media Marketing Strategies for Small Businesses (Mashable): Here are five techniques proposed by Samir Balwani that go beyond the mere social media presence, including contests. If you want to market a small business website, social is just part of your overall marketing mix. This is a great read.

Marketing 265

Marketing SEO Journal Engineering 265

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Soon-to-be sophomore and official Yale blogger, Sam Jackson , puts this concept to work on his own site, where he blogs about higher education marketing trends. Extra Credit: OPML for Social Media U. Features , Social Web , Trends.

Class 274

Class Social Media Web 2.0 Wiki 274

Techipedia: Tamar Weinberg

JULY 8, 2008

I also think it’s extremely important for such a person to stay up to date on the most current trends within the social sphere. Things evolve so rapidly and sometimes new opportunities open up quickly that can be utilized. Can they identify trends? Are they obsessive about it, or does Social Media seem fun and easy?

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

MARCH 17, 2010

Larger companies may mobilize a large fundraiser, but smaller companies can host smaller community drives as well. I understand it the trend can quite come to accept it yet. But actually doing good things for the community, or helping a crisis like Haiti’s can be the perfect way to generate a much louder halo around your image.

Communities 237

Communities Twitter Web 2.0 ROI 237