Sherrilynne Starkie

AUGUST 13, 2012

According to Wikipedia a word cloud is a visual representation for text data, typically used to visualize free form text. For example, it takes a human to make the judgement about the overall sentiment of the data. Related posts: Using social media for research: Social Capital 2012. Social media in call centres.

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Analysis Wikipedia Social Capital Sentiment 335

Direct Marketing Observations

SEPTEMBER 26, 2013

The irony though, is that we (marketers) still look at that piece of user/consumer data as being really valuable; and don’t get me wrong, it does have a use and value. Social Networks Facebook Linkedin social capital Twitter'

Social Capital 170

Social Capital LinkedIn Social Networking Metrics 170

SocialFish

JANUARY 22, 2011

He sees lots more groups forming in the future but also lots more people joining and leaving groups at a lower thresholds of participation and asks, “what does that do to social capital&# ? Alex Howard talks about these issues from the Gov 2.0 He also digs into the issue of the digital divide.

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Gov 2.0 Groups Groups NGO 196

Buzz Marketing for Technology

DECEMBER 15, 2009

Businesses will demand Intelligence not Social Media – Next year I think you will see vendors announce tools that deliver intelligence from social media right where it is contextually needed – we saw a glimmer of this with SalesForce.com and the introduction of their new product Chatter. Share this on Reddit.

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Marketing Adwords Mobile Social Graph 217

Sherrilynne Starkie

JUNE 9, 2013

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Most agreed that it’s pleasing to see those numbers go up, almost no one from the group made any further use of the data. Social Media Analysitcs (Photo credit: cambodia4kidsorg).

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Analytics Social Capital Klout Analysis 380

Sprout Social

SEPTEMBER 14, 2022

They can be a powerful source of social capital during times of crisis, too. That’s why creating a brand marketing strategy is a joint task for social media and communications professionals. Now’s the time to take the raw data from your discovery sessions and translate it into the first iteration of your framework.

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Strategy Brands How To Template 97

Convince & Convert

FEBRUARY 19, 2016

We’ll analyze all those people and tell you who’s most influential and give you a bunch of segmentation and important data around that. If somebody is only followed by two people, they’re likely to be at the bottom of that 100-person data set. Marshall: Exactly. Little Bird is great for ad targeting. Marshall: Great.

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Influencer Marketing How To Report 60