Waxing UnLyrical

JANUARY 24, 2013

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ? Leveraging real-time data during a crisis. Take Waze for example.

Data 230

Data Sysomos Sentiment Analytics 230

Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too.

Social Media 204

Social Media Issues Sentiment Banking 204

Waxing UnLyrical

FEBRUARY 22, 2011

b) Thinking a lot of noise is good without studying the sentiment of the conversations. c) Treating social media as a broadcast channel. It’s far more Social than Media – Hi Mom! There were some requests for clarifications, so Jim continued, “Mentions are just that – social media comments.

Analytics 199

Analytics TweetBeep Sentiment Meeting 199

Waxing UnLyrical

APRIL 5, 2011

On why frame the question this way instead of the other way around (all quotes/notes from Seth): “Social media marketing shares one key goal with media relations and PR: obtaining lots of good earned media. Tell your marketing counterparts of your own experiences on how to find and then analyze earned media.

Radian6 177

Radian6 Marketing Sentiment Sample 177

Waxing UnLyrical

FEBRUARY 18, 2020

PR has become more challenging and practitioners can no longer rely on gut instinct alone – especially as they become more closely aligned with marketing teams that utilize technology and data to demonstrate results. The shifting media landscape has made public relations more difficult. Social media metrics.

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Data Metrics Press Release ROI 231

Waxing UnLyrical

MARCH 22, 2011

Steve said, “Primary research is the collection of data that does not already exist. And, Steve added, with social media, you can find people to attend these focus groups very easily, since they self-select. Here’s a quick recap of what we discussed. On the different types of research: primary, secondary, etc.:

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Research Focus Group Survey Statistics 172

Waxing UnLyrical

OCTOBER 14, 2010

An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. When it comes to blogging, anyone can compile data and churn out a post. He does his best to stay informed on politics, tech, music, cultures, and social media. Liked what you saw?

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Class Flickr WordPress Template 178