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Twitter for Business – How to Develop Your Strategy, Plan, and Persona That Delivers Results

Pam Moore

Social Profit Factor Training Academy and Marketing Nutz Can Help! . Check out our new comprehensive online social media and branding training academy, the Social Profit Factor , that will help create a solid social media, branding and even Twitter strategy and plan that will connect you with your ideal customer in a human way!

Strategy 165
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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Holy Social!

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13 Social Media Experts Share Their Biggest Piece of Marketing Advice

Buffer Social

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. Today we gathered 13 of the world’s leading social media experts and asked them to share their best advice for marketers.

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10 B2B social media post ideas to stand out in a crowded social landscape

Sprout Social

Creating captivating B2B social media post ideas can be… challenging. If you’re in B2B social, you know it has a bit of a reputation of being kind of dull. Don’t let this misconception turn you off of B2B social. One of the biggest pitfalls of B2B social is the bad habit of pushing hard-selling messaging.

B2B 135
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LinkedIn Marketing Guide – How to grow your business using LinkedIn

Keyhole.co

The same logo should be displayed on all your social media accounts and the cover image should have your brand colours, fonts and overall style. If you are looking to cement your brand’s position as an industry leader, use your LinkedIn page to publish original or curated content. Leverage LinkedIn groups.

LinkedIn 130
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B2B Employee Advocacy Best Practices

Oktopost

By sharing company-related content to their personal social media profiles, employees amplify a company’s message. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Social Selling. What is Employee Advocacy.

B2B 147
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15 Key Facts about Content Curation

Writtent Blog

For many content marketers, curation is something of a silver bullet. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. For many companies, it’s no longer enough to blog three times a week and release a white paper once a quarter. Curation Is Social.

Curation 103