Sprout Social
MARCH 21, 2022
Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. These Guides allow you to curate your posts—and posts from other accounts—around themes and events. They’re also an excellent way to share helpful resources like how-to guides and curated listicles.
Likeable
JANUARY 10, 2022
Last week, TikTok announced a partnership with Atmosphere, a company that streams curated video content in commercial spaces like waiting rooms, gyms, and restaurants. If you’re creating longer videos for social, in-person events could be a good place to leverage them as well. In Brick-and-Mortar Locations.
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Oktopost
MARCH 5, 2019
Marketing Land defines it as: “Real-time marketing or ‘RTM’ moments occur when brands and agency marketers react quickly to local, national or global events happening online or offline, in an effort to interject corporate marketing into consumer conversations via social media messaging or boost brand recognition utilizing marketing platforms.”.
Sprout Social
JANUARY 12, 2023
A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. With a documented brand strategy that incorporates a set of core values, companies are better positioned to engage with their audience on a regular basis as well as respond to unexpected events when they inevitably occur.
Waxing UnLyrical
APRIL 18, 2013
You’ve already heard about what a wonderful event it was, from so very many people. at SMMWorld: “At the recent Social Media Marketing World event, I ran into Ian and asked him how many sessions he had attended and he said ‘none.’ It’s been just about two weeks since I returned from Social Slam.
Sprout Social
NOVEMBER 1, 2016
Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. 33% switched hotels. Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. Hotels: 23%.
Convince & Convert
APRIL 7, 2011
Our first winner was NOW Revolutionary – George Jordan from the Hotel Felix in Chicago. Bill then sent email updates to his constituents with links to all online sources of information, and once the fire was out several days later, created a summary blog post with facts, photos, and curated coverage of the event.
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