article thumbnail

How an Independent College Saved $100K Annually by Switching to Agorapulse

agora pulse

As an independent institution of higher learning, Hillsdale College needed to educate itself on what social media management tool would best serve its purpose. Fortunately, Hillsdale discovered a social media management tool that best meets its needs. What social media management tool were you using before Agorapulse?

article thumbnail

What are You Supposed to Measure in Social Media?

Direct Marketing Observations

My graph is not totally untrue for those of you that play in the space, but I was reading a post by Tom Webster today titled, The Uneasy Relationship between Twitter and Social Media Measurement and I knew exactly where he was going with it. If the answer is yes, this troubles me.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

For instance, internet users create new social media accounts every day. You cannot underestimate the power and impact of social media in the business world today. Previously, people used social media platforms to chat, create friendships, share files, and perform other social activities.

article thumbnail

Giles Palmer on Old vs. New Work Ethic

Oktopost

Watch the recording: Want to hear more from renowned marketing leaders? Over the last 14 years, Giles has led Brandwatch through multiple fundraising events, international expansion, 3 acquisitions and a merger with the other leading technology in the Social Media Listening space – Crimson Hexagon.

article thumbnail

Clearing Clouds of Confusion – the 5 Categories of Social Media Software

Convince & Convert

The social media software industry offers some amazing functionality, but it suffers mightily from murky messaging and customer confusion. The truth is, many marketing professionals do not know what this software can do, much less what specific companies’ versions can do. The 5 Categories of Social Media Software.

article thumbnail

The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Is all that social media activity paying off? Listening is just as important as sharing on social media Click To Tweet. 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. The Social Media Monitoring Lighthouse.

article thumbnail

How to Sell Smarter Using Social Insights

Convince & Convert

If knowledge is power, then knowing what’s happening with your customers is the most powerful marketing tool out there. Using social insights and data points are the best ways to gain understanding about any and all parts of a campaign. Here are five ways social insights can help sales teams (and you) sell smarter. Find out why.