Automation in Public Relations Measurement: Yea/Nay?
Waxing UnLyrical
NOVEMBER 18, 2010
collecting media coverage, putting it into a database, matching the articles and posts up with other metrics, etc.). Traditional and social media measurement tools usually provide 3 broad types of automation: 1. I don’t know why marketers and PR professionals would want to do the same thing to their brands.
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